Talking about reasons to giving up, there are many, from bonking out in the middle of a wind-blasted flat, your calves giving out on a steep climb and to the sudden change of temperature that sap away your strength, the thoughts of despair eventually surface, the rite of passage for every endurance rider.
KEEP GOING wants to deliver a message, from the back of a fellow rider, or even as a reminder to yourself by wearing the apparels, we encourage you to not give up yet, after all the training fails, only the WILL to keep you moving forward.
KEEP GOING Logo Idea:
The Logo, the arrow represents the forward motion of cycling, the vertical line (the wall) represents every riders' limit, in different level of performance cycling, we will always meet our limit, we can only push forward against that limit and reach the better height. Design Category - Training Day Series - Lines of Message to encourage people to train hard. - Long ride Event Series – Remind people to not give up, steady the pace, ride steady, ride long, eat drink. - Race?
Message Ideas:
You are only 40% in when you think you are done. The left arrow encourage cyclists to keep going over taking me by using the left rule, The jersey act as a encouragement phrase Need to includes 2 version, a left arrow version for british road and other similar road rules, and a right arrow versions for all other road systems.
